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Sweet Baby Inc Origins Possibly Revealed by Gothic Therapy
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The Curious Case of Sweet Baby Inc. – Hidden Origins Unveiled?

Sweet Baby Inc. and the Ghost in the Startup Machine Let’s be real - Sweet Baby Inc. (SBI) has been a lightning rod for controversy in the gaming world, sparking the beginning of the second wave of Gamergate last year. They’re a mysterious narrative consulting firm that keeps popping up on AAA projects like your ex in your Instagram feed. They often bring with them a certain...flavor. You know the one. That distinct taste of forced DEI checkboxes, preachy character writing, and storylines that feel more like corporate HR trainings than actual games - all wrapped up in some neon purple packaging.Now, a new twist has emerged from the shadowy underworld of YouTube commentary, thanks to a recent deep dive from Gothic Therapy, and it changes everything you thought you knew about SBI.  https://www.youtube.com/watch?v=vjBXOx700SYVideo: The End of the Sweet Baby Lie: Hidden Founder […]

Kotaku Writer Doubles Down on Skippable Boss Fights
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Boss Fights Are Essential to Games – Even If Kotaku Disagrees

Kotaku Wants You to Skip Boss Fights. Maybe They Should Just Play Games. Look, I’m not trying to "gatekeep" here - but if you're writing about video games and your hot take is “what if we just remove the part of the game that’s, you know, the actual game,” maybe it’s time to pick up a new hobby. Like knitting. Or yelling at clouds. Or writing about your fee fees in film school forums, where gameplay isn't an obstacle.This week’s subject of critique is Kotaku’s John Walker, who’s back with another article that reads like it was written by someone who spent more time fumbling with the accessibility menu than actually pressing “Start.”In his mind-numbing article advocating for skippable boss fights and his follow up piece where he attempts to defend his position, he insists that optional challenge is an affront to […]

Press X to Skip Bad Gaming Journalism
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Press X to Skip Bad Journalism: How Gaming Media Lost the Plot

Skipping Boss Fights: The Final Boss of Gaming Journalism Is Gaming Itself Remember when beating a tough boss felt like an achievement instead of a hate crime?Well, according to Kotaku's John Walker, that feeling is sooo 2008. In his latest piece of "I swear I like games, guys," titled "Could We Be About to Enter a Skippable Boss Fight Utopia", he excitedly reports that South of Midnight will include a boss skip button. Yes, a literal "Skip Boss" option, for those who apparently bought the game by accident and are just here for the vibes. Image Source: imgflip.com Let that sink in: imagine paying full price for a game, then opting to not actually play the game. We’ve reached a point where journalists want a “Press X to Not Try” feature - and they’re celebrating it like it’s the Second Coming of Accessibility […]

New GTA VI Trailer Breaks YouTube is Rockstar Waking Up
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GTA VI Trailer Breaks YouTube—Is Rockstar Finally Waking Up?

GTA VI Trailer Breaks Records, But Fans Question Delay and Direction Rockstar just dropped the second trailer for Grand Theft Auto VI, and in true GTA fashion, the internet exploded.We're talking 15 million views in under three hours - an absolutely disgusting flex from a franchise that’s been chilling on GTA V since the Obama administration.The new trailer gives us a sun-soaked look at Leonida (aka Not-Florida) and introduces us to Jason and Lucia - our new chaos agents in crime. But it also came with a twist: the game’s been delayed until May 2026.So yeah, more waiting.Yay...But before we go full rage-mode about the delay, let’s talk about the trailer, the weird rumor mill, and why this game might be getting a much-needed de-wokification pass. GTA VI Trailer Hits 15M Views in 3 Hours (Because of Course It Did) […]

Polygon Purged Game Over for Activists in Gaming Media
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Game Over for Activists: Polygon’s Purge is a Herald of Change

The Game Has Changed (And So Have the Players) Another day, another group of pink-haired, pronoun-pushing “games journalists” shown the door - this time, courtesy of Valnet’s buyout of Polygon.And if that headline already made someone on Twitter clutch their Funko Pops, good. Because this isn’t just a one-off acquisition.It’s the latest checkpoint in a much bigger campaign: the de-wokification of gaming media. BREAKING - Game Journos reportedly laid off today:Polygon:Chris Plante – Co-founder and former Editor-in-ChiefMichael McWhertor – Senior WriterMatthew Reynolds – Deputy EditorTyler Colp – Games WriterNicole Carpenter – Senior ReporterFandom - GiantBomb:- Jeff Grubb -… pic.twitter.com/tiamZ5dIJR— Smash JT (@SmashJT) May 1, 2025 For years, gamers have been treated like problematic relics of a bygone era. We were told our desire to, y’know, actually enjoy video games was selfish, outdated, and somehow harmful to marginalized NPCs. But now? The tide’s […]

Woke.exe Gaming Media's Mirror of Projection
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Woke.exe Crashed: Gaming Media’s Mirror of Projection

The following article reflects the author's opinions and interpretations based on publicly available information and recordings. All individuals mentioned are encouraged to clarify or respond. Please do not harass anyone mentioned in this article for any reason. The Culture War Reloaded: Gaming's New Battlefront Welcome to ground zero of the gaming culture war - where pixels meet politics and everyone’s pointing fingers through cracked mirrors. In one corner, we’ve got ex-legacy media dinosaurs and DEI activists like Sweet Baby Inc., clutching pearls while playing gatekeeper. In the other?Developers, players, and creators just trying to make cool sh*t without pandering to woke ideologies and not checking twelve and a half identity boxes.From moral panic over “the wrong kind of representation” to journalists screaming victim while they plan harassment in questionable Discord servers, the hypocrisy is getting harder to ignore. Let's takes a flamethrower […]

What Happened with Pokemon Go Why is It Dead
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What Happened to Pokémon Go: The Rise and Fall of an Icon

Pokémon Gone: How Greed, Wokeness, and Tone-Deaf Decisions Killed the Hype Once upon a time in July 2016, Pokémon GO exploded into the world like a Charizard with anger issues. Nerds, normies, boomers, college kids, and TikTokers alike were out in the streets chasing digital creatures. It was more than a game - it was a movement.In its first month, Pokémon GO had over 28.5 million daily active users in the U.S. alone, and raked in $207 million in revenue, according to Sensor Tower. It was the closest thing we had to a real-world Pokémon journey.And for a while, it was pure magic.But fast forward to today, and we’re watching a masterclass in how to take one of the most beloved franchises ever and run it into the dirt. 2016 to 2018: The Pokémon Go-lden Era The early years of […]

Gaming Media and Weaponized Reporting for Assassins Creed Shadows and KCD2
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Gaming Media’s Selective Reporting and Weaponizing Controversy

Media Manufacturing Discourse and Sweeping Others Under the Rug Ah, gaming journalism - the noble profession where integrity bows before agendas, and headlines are more carefully curated than an Ubisoft press conference.Today, we dive into the strange case of Kingdom Come: Deliverance 2 and Assassin’s Creed: Shadows, two games with same-sex romance options, yet one got paraded around like the second coming of progressive gaming while the other got a footnote buried under a pile of Ubisoft PR fluff. Hans Capon: The Romance Option That Divided Gamers Let’s start with Kingdom Come: Deliverance 2, the sequel to the historically immersive RPG that made “realism” its entire personality. This time, the developers thought, “Hey, let’s add a little extra...choice,” and in came the ability to romance Lord Hans Capon. While Henry was canonically straight in the first game, I personally didn't […]

Assassin's Creed Shadows Review A Missed Strike in the Dark
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Assassin’s Creed: Shadows – A Missed Strike in the Dark

Assassin's Creed: Shadows—A Dive into Ubisoft's Latest Controversy Magnet Ubisoft’s latest Assassin’s Creed entry, Shadows, has landed - and with it, a tidal wave of controversy.From its historical liberties to marketing disasters, this game is making headlines for all the wrong reasons. But perhaps the biggest red flag is Ubisoft’s so-called "anti-harassment plan"—a move some see as preemptive damage control.Let’s break it all down. Was Yasuke an Actual Samurai? Let's kick things off with our protagonist, Yasuke. Ubisoft proudly presents him as an African samurai, a bold move that screams diversity. But hold your katanas - historical records about Yasuke are as scarce as a stealthy ninja in broad daylight. While it's documented that Yasuke arrived in Japan and caught the eye of Oda Nobunaga, the leap to samurai status is more speculative than solid. Some historians, like Yu Hirayama, argue that Yasuke […]

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