Ghost of Yotei: Phantom Sales and the Manufactured Hype
When Ghost of Yotei launched, Suckerpunch and Sony’s marketing machine kicked into overdrive - gaming media proudly claimed that the game sold 1.3 million copies on day one, just barely edging out Ghost of Tsushima’s first-day numbers.On paper, that sounds impressive. But when you start digging into the numbers...something doesn’t quite add up. This isn’t about conspiracy theories or wild speculation. The facts themselves are suspicious enough to raise eyebrows. Between the supposed “insider” tweet that started the fire, the exaggerated praise from certain journalists, and the eerily consistent talking points across major outlets, it all feels like another case of what I like to call the Manufactured Hype Virus. The Phantom Sales Begin The story starts with a tweet from an account named Millie A (@millieamand). The post claimed, “Hearing, 1.3 million sold on first day for Yotei. Ever so slightly ahead of […]
