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Highguard Release When Free is Still Too Expensive
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Gaming Fails

Highguard Flops: When Free to Play is Still Too Expensive

There’s hype. Then there’s Highguard...the game that somehow closed out The Game Awards 2025 in the best reveal slot only to deliver one of the most unhyped receptions in recent gaming memory. What could have been a triumphant showcase for basically any other game became a collective eyeroll, meme fodder, and (hilariously) a “Concord 2: Electric Boogaloo” moment for the already oversaturated hero shooter genre. But let’s start with the basics: Highguard is yet another free-to-play hero shooter born from a questionable team with credits on games like Titanfall and Apex Legends, landing what they really really wanted to be the industry’s “next big thing” moment,  only to be greeted with blank stares and memes questioning why this game was even the finale. I mean, you had a new Mega Man game announcement...and if you showed Mega Man Dual Override in Highguard's spot […]

Ayefkay January 27, 2026

Sony Patents AI Ghost Player
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Gaming Fails

Sony’s AI “Ghost Player” Is Everything Wrong With Modern Gaming

I’ll start with a quick note: yeah, I’ve been gone for a bit. Real vacation, real grass touched, no consoles harmed in the process. But now I’m back, and apparently Sony spent that time patenting one of the most aggressively stupid ideas I’ve seen in gaming in years...so let’s talk about it. Sony recently filed a patent for what it calls an AI “Ghost Player,” a funderful system that would allow PlayStation games to play themselves when players are having trouble. Not guide you. Not teach you. Not help you improve. Straight up take over and clear the content for you. If that sentence alone didn’t make your soul cry out in pain, congrats - you might be the exact demographic this tech is being designed for...or a Kotaku writer. So What Is Sony’s AI Ghost Player, Exactly? According to reporting […]

Ayefkay January 7, 2026

Sonic Rumble November Release Date After Delays 2025
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Drama

Sonic Rumble Finally Releasing in November: About Damn Time

I can’t believe I’m even typing this, but it looks like Sonic Rumble is finally releasing this November. After over a year of constant delays, pre-registration spam, and tone-deaf event announcements, SEGA is actually ready to hit the green light. Or at least, that’s what they’re telling us…again. According to Gematsu, the global release is now scheduled for November 2025, which honestly feels like a sentence I’ve been copy-pasting for months at this point. The official Sonic Rumble site even promises that the version we’ll be playing this November has been “designed, polished, and perfected.” Sure...I’ll believe it when it’s actually on my phone and not behind another “quality improvement delay.” The Never-Ending Sonic Rumble Delays When Sonic Rumble was first announced, it looked like it had all of the ingredients for an instant hit: a 32-player party brawler featuring Sonic […]

Ayefkay October 17, 2025

Ghost of Yotei Phantom Sales and Manufactured Hype
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Gaming Fails

Ghost of Yotei: Phantom Sales and the Manufactured Hype

When Ghost of Yotei launched, Suckerpunch and Sony’s marketing machine kicked into overdrive - gaming media proudly claimed that the game sold 1.3 million copies on day one, just barely edging out Ghost of Tsushima’s first-day numbers.On paper, that sounds impressive. But when you start digging into the numbers...something doesn’t quite add up. This isn’t about conspiracy theories or wild speculation. The facts themselves are suspicious enough to raise eyebrows. Between the supposed “insider” tweet that started the fire, the exaggerated praise from certain journalists, and the eerily consistent talking points across major outlets, it all feels like another case of what I like to call the Manufactured Hype Virus. The Phantom Sales Begin The story starts with a tweet from an account named Millie A (@millieamand). The post claimed, “Hearing, 1.3 million sold on first day for Yotei. Ever so slightly ahead of […]

Ayefkay October 6, 2025

Extremists Are Feeling FAFO Jimmy Kimmel Hasan and More
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Drama

Extremists Feeling the FAFO: Jimmy Kimmel, Twitch, and Gaming

FAFO Culture is Hitting Extremists Like a Truck When silence is complicity, consequences follow. Charlie Kirk’s unjust killing detonated a political and media firestorm that’s now exposing how platforms, late-night shows, and game studios behave themselves...or don’t. Congress just yanked Twitch CEO Dan Clancy into the spotlight, Jimmy Kimmel just got canned from for running his big mouth, and game developers who thought they could joke about a man’s death are getting a firsthand look that FAFO is real and it's coming for the extremists.For the first time in over a decade, gamers everywhere are watching the scoreboard shift. The Spark That Lit the Fuse: Charlie Kirk’s Death On September 10, 2025, conservative activist Charlie Kirk was tragically shot and killed while debating at an event at Utah Valley University. The alleged shooter, 24-year-old Tyler Robinson, was eventually arrested and charged with […]

Ayefkay September 18, 2025

Alyssa Mercante Cope Olympics Bad at Gaming
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The Cope Olympics: Why Gaming Journos Can’t Admit They’re Mid

When I came across Alyssa Mercante’s recent article on Marvel Rivals at GameSpot, I honestly didn't know what I would be stepping into. I wasn't prepared to take the kamehama to the face in the form of roughly 1,100 words of pure and unadulterated cope.Her article, “Marvel Rivals Made Me Quit Competitive Gaming”, isn’t really about Marvel Rivals at all. It’s about how one failed ex-Kotaku editor decided that losses in a free-to-play competitive game weren’t her fault, but the system’s.This is the kind of mental gymnastics that has become invasive in modern gaming journalism. Rather than looking in the mirror and admitting, “hey, maybe I’m just mid,” writers like Alyssa weave elaborate narratives about toxic communities, unfair matchmaking, or oppressive design choices.But really, this is just the Dunning-Kruger Effect and self-serving bias dressed up as content. Dunning-Kruger and the Self-Serving […]

Ayefkay August 22, 2025

Tales of the Shire and Sweet Baby Inc Fails
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Drama

Tales of the Shire and 9 Other Sweet Baby Inc. Flops to Avoid

Tales of the Shire Trips Over Its Own Hairy Feet and 9 Other Sweet Baby Inc. Flops If you’ve been anywhere near gaming news this week, you’ve probably heard the soft thud of Tales of the Shire hitting the market - and then promptly falling into the compost heap behind Mordor. What was supposed to be a cozy, heartwarming Hobbit life sim has turned into yet another cautionary tale in the saga of Sweet Baby Inc. (SBI) involvement in modern gaming. PSA Reminder: Sweet Baby Inc. For the uninitiated, Sweet Baby Inc. is a Canadian "narrative consultancy" led by Kim Belair that claims to want to help studios tell better stories through inorganic heaps of diversity, equity, and inclusion...hard pass. But to gamers who haven't been sipping on the leftist propaganda Kool-Aid, their influence has become a scarlet letter: you […]

Ayefkay August 9, 2025

SonicEXE the Disaster Reborn Drama Unleashed
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Drama

Sonic.EXE: TD Reborn! Drama Unleashed

Coup in Sonic.EXE: TD Reborn - Are Devs Trying to Monetize a Fan Game? Well, that didn’t take long.Sonic.EXE: TD Reborn, the highly anticipated Roblox remake of the original fan-hit, Sonic.EXE: The Disaster, is already neck-deep in drama. Less than a month after release, one of the game’s developers, MajinBacon, has been accused of attempting to monetize the project on Roblox. That’s right - charging real money for a fan game built on SEGA’s IP. Because if there’s one surefire way to get SEGA to swing the ban hammer and pissing off the community, it’s trying to turn their blue blur into your personal ATM. A Money Move That Could Kill the Game For those keeping score: The Disaster didn’t even attempt monetization and still got yeeted into the void by SEGA lawyers. So naturally, fans of TD Reborn were...less than thrilled […]

Ayefkay August 1, 2025

Madam Savvy vs Collective Shout Censorship Hydra
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Drama

Collective Shout’s Censorship Crusade Against Gamers

There’s always gotta be a villain, huh?Once upon a time, it was Jack Thompson screaming about how Grand Theft Auto was going to turn us all into criminals. Then it was Tipper Gore slapping parental advisory stickers on everything. And now? Say hello to Collective Shout - Australia’s self-proclaimed moral watchdogs who have recently been attacking (and getting dunked on by) popular content creators online, pressured major credit card processors into cutting ties with game developers whose content doesn’t align with their "values."  Image: Madam Savvy Dancing on Collective Shout What’s happening now is the same ol’ slippery slope: a group of ideologues trying to decide what’s acceptable for everyone else, using scare tactics, social media outrage, and backdoor lobbying to quietly strangle creative expression in games and anime.Let’s be clear: nobody’s here to defend actual CSAM or illegal content and, yes, these […]

Ayefkay July 24, 2025

Let's Up Those Numbers Ludwig Turns to Jellywig
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Drama

Let’s Up Those Numbers! | A Music Video for Ludwig’s L’s

There’s a fine line between being a people pleaser and being a spineless jellyfish and Ludwig “Jellywig” Ahgren has apparently decided to do a swan dive straight into the latter. For a guy who built his empire on bold moves and "creator-first content", Ludwig has developed a serious allergy to taking real stances. He never wants to offend, and always plays it safe unless the court of public opinion already ruled for him. So, why are people dragging Ludwig harder than Hasan drags down America? Let’s break it down with three choice Jellywig L’s that make the nickname hit harder than his milk toast responses. “Let’s Up Those Numbers!” - Beerio Kart 2025 Let’s start with the event that inspired our new banger: “Let’s Up Those Numbers! – Ode to Jellywig”, for no other reason besides the fact that I think […]

Ayefkay July 20, 2025

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