Gamers vs. Gender Ideology: SEGA’s Kaleidoscope Problem
“Gotta go fast” has officially turned into “Gotta go woke.” In a move that sparked confusion, frustration, and a fair bit of gamer whiplash, SEGA has joined the latest Pride Month corporate campaign by updating their logo with rainbow colors and announcing a fundraising partnership with the UK-based Kaleidoscope International Trust. What seems like harmless virtue signaling on the surface actually runs much deeper once you follow the pixelated breadcrumbs.Turns out, this isn’t just about a colorful logo or tweeting out #LoveIsLove. SEGA’s proudly aligning itself with a hyper-political organization actively working to push extreme gender ideology into international policy. So let’s break it down and talk about why gamers everywhere have reason to be side-eyeing the blue blur’s handlers these days. Who Is Kaleidoscope Trust, and Why Should Gamers Care? Kaleidoscope International Trust describes itself as an organization fighting for “a future […]
