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SEGA Leaks Secret Sales Spreadsheet Numbers
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SEGA Leaks Secret Spreadsheet: Winners, Losers, and WTFs

SEGA Leaks: What it Reveals About the Company’s Future It’s not every day a billion-dollar company lets their Excel sins hit the internet. But SEGA apparently clicked the wrong export settings or something and accidentally gave us a behind-the-scenes look at the raw sales numbers for some of their biggest franchises. This wasn’t some tweet teaser or vague PR brag: this was an honest-to-goodness spreadsheet (unsurprisingly now removed) that showed just how well titles like Persona 5 Royal, Sonic Frontiers, and Yakuza: Like a Dragon are doing. And let’s just say: Persona 5 is still eating. Hard. We’ve got the juicy numbers, the hotter-than-hot takes, and what it all might mean for SEGA’s future (and yours, if you’re waiting on Persona 6). Buckle in, because we’re cracking this leak wide open. The Accidental Flex: What SEGA Leaked In a recent investor-facing […]

Ayefkay June 22, 2025

Helldivers 2 Update June
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Helldivers 2 Update Is Solid: The Real Fix Was Muzzling the CMs

It’s been almost a full year since I last touched Helldivers 2. Not because I rage-quit after getting pancaked by my own Eagle 500, but because the game became a political dumpster fire last summer. And honestly? No amount of orbital strikes could clean up the mess left behind by activist Community Managers, overreaching moderation, and a dev team caught between alien factions and real-world identity wars. But here we are - Patch 01.003.101 dropped, and I’m starting to feel something I haven’t felt in a long time: hope. Maybe...just maybe...it’s time to gear up again. Let’s break it all down. Update Patch 01.003.101 - Gameplay First, Finally Arrowhead’s latest patch for Helldivers 2 dropped on June 10, 2025, and while it doesn’t reinvent the wheel, it’s got enough tweaks and fixes to warrant a look. Let's take a look at some […]

Ayefkay June 11, 2025

SEGA Gets in Bed with Kaleidoscope for Pride
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Gamers vs. Gender Ideology: SEGA’s Kaleidoscope Problem

“Gotta go fast” has officially turned into “Gotta go woke.” In a move that sparked confusion, frustration, and a fair bit of gamer whiplash, SEGA has joined the latest Pride Month corporate campaign by updating their logo with rainbow colors and announcing a fundraising partnership with the UK-based Kaleidoscope International Trust. What seems like harmless virtue signaling on the surface actually runs much deeper once you follow the pixelated breadcrumbs.Turns out, this isn’t just about a colorful logo or tweeting out #LoveIsLove. SEGA’s proudly aligning itself with a hyper-political organization actively working to push extreme gender ideology into international policy. So let’s break it down and talk about why gamers everywhere have reason to be side-eyeing the blue blur’s handlers these days. Who Is Kaleidoscope Trust, and Why Should Gamers Care? Kaleidoscope International Trust describes itself as an organization fighting for “a future […]

Ayefkay June 7, 2025

Asmongold Help Elon Musk with X Streaming Platform | AI Generated
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Asmongold to Help Elon’s Streaming Empire? – Twitch Is Screwed

Asmongold x Elon: The Streaming Alliance Twitch Should Be Terrified Of In a move that feels equal parts surreal and inevitable, legendary World of Warcraft gamer and #1 most popular political streamer Asmongold has apparently thrown his hat into the ring to help Elon Musk fix streaming on X (formerly Twitter). The kicker? He offered to do it for free.That’s right. The guy who rants about MMOs while eating chicken tenders next to a Gatorade that may predate the Bible itself is ready to roll up his sleeves and help build a Twitch-killer—and not even take a dime for it.I just think it's better for the platform, it's better for everybody, so I'd just do it for free.Say what you want about Asmon, but the dude knows his stuff when it comes to streaming, and the fact that he wouldn't even be charging Musk for […]

Ayefkay May 28, 2025

Cody Dennison Kicked from Game and Geeks Expo
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12 Days Before the Con: Cody Dennison Cancelled from GGE

Retro Games, Real Problems: GGE Cuts Ties with Creator Cody Dennison Just 12 days out from the Game & Geek Expo (GGE), legendary Nascar driver, YouTuber and content creator Cody Dennison - better known online as camlot331 - was abruptly told he’s no longer welcome at the event.After months of planning and reportedly spending nearly $1,000 on custom merch to sell at his booth, Cody received an email from the event’s organizers, Raleigh Retro Games, saying “thanks, but no thanks.”The reason?His content, his beliefs, and some very vague “community concerns.”Welcome to the next episode of inclusivity...but only if we like you. Kicked to the Curb Over “Concerns” Cody was originally scheduled to appear at GGE, part of a growing lineup of creators, vendors, and guests.But out of nowhere, on May 25th, he received an email that essentially said: "We appreciate […]

Ayefkay May 26, 2025

Sweet Baby Inc Origins Possibly Revealed by Gothic Therapy
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The Curious Case of Sweet Baby Inc. – Hidden Origins Unveiled?

Sweet Baby Inc. and the Ghost in the Startup Machine Let’s be real - Sweet Baby Inc. (SBI) has been a lightning rod for controversy in the gaming world, sparking the beginning of the second wave of Gamergate last year. They’re a mysterious narrative consulting firm that keeps popping up on AAA projects like your ex in your Instagram feed. They often bring with them a certain...flavor. You know the one. That distinct taste of forced DEI checkboxes, preachy character writing, and storylines that feel more like corporate HR trainings than actual games - all wrapped up in some neon purple packaging.Now, a new twist has emerged from the shadowy underworld of YouTube commentary, thanks to a recent deep dive from Gothic Therapy, and it changes everything you thought you knew about SBI.  https://www.youtube.com/watch?v=vjBXOx700SYVideo: The End of the Sweet Baby Lie: Hidden Founder […]

Ayefkay May 20, 2025

Kotaku Writer Doubles Down on Skippable Boss Fights
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Boss Fights Are Essential to Games – Even If Kotaku Disagrees

Kotaku Wants You to Skip Boss Fights. Maybe They Should Just Play Games. Look, I’m not trying to "gatekeep" here - but if you're writing about video games and your hot take is “what if we just remove the part of the game that’s, you know, the actual game,” maybe it’s time to pick up a new hobby. Like knitting. Or yelling at clouds. Or writing about your fee fees in film school forums, where gameplay isn't an obstacle.This week’s subject of critique is Kotaku’s John Walker, who’s back with another article that reads like it was written by someone who spent more time fumbling with the accessibility menu than actually pressing “Start.”In his mind-numbing article advocating for skippable boss fights and his follow up piece where he attempts to defend his position, he insists that optional challenge is an affront to […]

Ayefkay May 19, 2025

Alyssa Mercante and Smash JT Lawsuit Gamergate 2 Timeline
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The Gamergate 2.0 Timeline: ft. Smash JT and Alyssa Mercante

A Case Study in Crybulling Ah, the gaming industry - where the journalists act like rockstars, the YouTubers play watchdog, and everyone thinks they’re the main character. Enter Jeff Tarzia, aka Smash JT, a former game industry insider turned YouTube commentator, and Alyssa Mercante, the (now former) senior editor at Kotaku, a site once known for actual game journalism way back in the day, before it pivoted to clickbait and culture war commentary.What kicked off as a few spicy tweets and YouTube videos quickly devolved into a digital food fight: Mercante accused Smash of harassment, Smash fired back with receipts, and the internet, as always, grabbed popcorn. But let’s be clear - this wasn’t some unprovoked attack by a rando on the internet. It was a public figure throwing punches from her soapbox and then crying victim when someone dared to respond […]

Ayefkay May 16, 2025

Giant Bomb Indie Media Reboot or Paywalled Farewell Tour
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Giant Bomb’s Indie Media Reboot or Paywalled Farewell Tour?

The Scrappy Reboot No One Asked For Well, it finally happened. Giant Bomb, once one of the most respected names in gaming media, is now floating in the icy waters of independence after years of corporate shuffling. Vox Media, after acquiring both Polygon and Giant Bomb, went full Order 66 on their teams - mass layoffs, gutted staff, and enough drama to keep Reddit humming for weeks. But unlike its cousin Polygon, which was unceremoniously purged, Giant Bomb didn’t go out with a whimper. Nope. The remaining staff suprisingly grabbed the wheel and bought the ship themselves. Giant Bomb lives! Fandom has sold the site to us and it is now fully independent and employee-owned. We'll see you all on Tuesday for the Giant Bombcast.For more info right now, head over to https://t.co/eOhDx8bEYV pic.twitter.com/5Rib2uv9ig— World’s Famous Giant Bomb (@giantbomb) May 10, 2025 And while […]

Ayefkay May 11, 2025

Palworld Patents and the Spiraling Image of Nintendo Drama
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Palworld, Patents, and the Spiraling Image of Nintendo

The Fall of the Mushroom Kingdom Once upon a time, Nintendo was the whimsical grandpa of the gaming world - charming, quirky, a little out of touch, but ultimately harmless.Fast-forward to 2025, and that same grandpa is now shaking you down for $70+ per game, threatening to brick your console, and siccing their legal team on anyone who dares draw Pikachu with too much ambition.What happened?Nintendo used to be synonymous with innovation, magic, and - dare we say it - joy? But lately, the company seems more focused on locking down profits than leveling up gameplay. It’s like they accidentally speedran the “EA-ification” of their brand. Remember when they were the plucky “good guys”?  Yeah. Me neither.In the last few months alone, Nintendo has gone full chaos mode: slapping next-gen price tags on games that probably won’t even have functional […]

Ayefkay May 9, 2025

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